Sunday, June 17, 2012

Great Value & Priceless Media Interviewing Insights & Tools for Brands, Execs & Celebs

Hi, there!  In January, we announced our MyEnfluence Program that was created specifically for Communications pros, entertainment-oriented organizations, non-profits and individuals.

From our MyEnfluence Launch Announcement:
“For brands to be successful communicators in a Social/Technological Revolution that’s characterized by a relentless firing squad of information, they must have outside-the-box creative thinking, smart and malleable Communications strategies, and relevant and flexible tactics in play at all times,” said Roecker.  “In today’s economy we know there are so many arts- and cause-oriented organizations that can’t afford the standard agency monthly retainer so they end up having to manage their brands and missions on their own. MyENFLUENCE allows these organizations to tap into our vast experience and influential network on an hourly or bundled-resources basis whenever they need our expertise the most.”
When the components of MyENFLUENCE were being evaluated, Enfluence Group looked at employee retention trends as well and found two consistent messages 1) employee relations experts across the board agreed that one of the most important things employers had to do in order to retain good people currently was provide professional development training and 2) one of the first budget line items that was taken out when organizations had to tighten their belts was professional development training. So MyENFLUENCE will offer professional development training sessions and resources, based on interest and need, in group settings where individuals from various organizations can sign up to go through the training together at a more cost-effective group rate.

“With MyENFLUENCE, if we can help these organizations thrive from a communications standpoint and help them retain their strongest talent,” added Roecker. “While creating a different revenue model for our company, then it’s a total win/win for everyone involved.  We look forward to a successful 2012 for all.”                  

The Media Resource & Guidebook stems from feedback we've been receiving from folks in the industry.  Not many can afford $5,000 that it usually costs to get a media trainer in who really knows what they are doing. But it's more important than ever for Brands and individuals to understand the landscape and how best to navigate all of the technology as well as the 24/7 content-driven news cycle. 

Double click on the graphics above to enlarge and find out all of the information you need to start successfully navigating the media world as soon as possible.  Once we receive your order, we will ship out free of charge the Guidebook with instructions about the Package that you may have purchased with it.  You will receive the package within 10 business days from the time we receive your oder.  Purchase the Media Guidebook Package of Your Choice through our PayPal Account up top and to the right.  10% of all proceeds will go to the amazing work that does year-round for children with cancer and other life-threatening illnesses.

I hope you find the Guidebook a tremendous resource, and that you are able to tell the story you want told time and time again.  If you have any questions at all, please feel free to email me at or my assistant Eric Slayton at
With appreciation and wishing you all the best in your endeavors.