Thursday, December 20, 2012

MAYBE YOU DON'T NEED THE "GUIDE TO SUCCESSFUL MEDIA INTERVIEWS IN A RELENTLESS SOCIAL/TECH/TRADIGITAL WORLD" BY RON ROECKER AT 50% OFF...

Why Do You Need the Guide to Successful Media Interviews in a Relentless Social/Tech/Tradigital World (especially if you can get it for 50% off its original price thru the end of this year)?  Maybe You Don’t…

I started working in PR and media relations on the agency side in 1992.  In 1998, I got my first media spokesperson gig when Nestle hired me for its WONKA family of brands multi-city summer literacy tour.  For the past 15 years, I simultaneously have been behind-the-scenes pitching the stories and on-camera delivering key messages and insights.

So when I am asked to coach executives and celebrities and prepare them for interviewing in today’s media environment, I do so from every angle of my own experiences using the “Guide to Successful Media Interviews…” They will be absolutely as prepared as possible because they’re hearing first-hand what the reality of being a media spokesperson is – not the theory – while they also are being educated on what it takes to even get someone to listen.

Some PR professionals are quick to let me know that they don’t need a Guide to coach their clients or their internal execs because “they’ve been doing this for a long time.” But those who are open to always honing their own skills realize that this Guide not only allows PR pros to be more tuned-in to what it’s like for a spokesperson, but it also supports a lot of what they try to get across to their internal or external clients:  nothing’s guaranteed, no one is ever going to get it totally right in today’s environment, importance of spokesperson presence and dialogue in social media, sometimes two or three “smaller” hits are way more beneficial than the NY Times front page, etc.  I also give anecdotes about reporters using insights I gave them and claiming them as their own, using quotes out of context when I thought the reporter really understood the story, etc. Safety in numbers when trying to set expectations, don’t you agree?

The bottom line is this: Everyone who has ever read the Guide to Successful Media Interviews in a Relentless Social/Tech/Tradigital World -- whether a PR or spokesperson veteran or rookie – says they feel more informed, more prepared and more confidant, and that they have a far better understanding of the reality of today’s media environment. Everyone gains insights.  Everyone.

I update the guide every year and it sells for $99-$149, depending on inserts. So right now, the 2012 edition is available for $49 (and non-profits can get it for $39) through the end of the year at

Happy Holidays,
RON

To purchase with any debit or credit card, log on to PayPal directly at 

Monday, December 10, 2012

Contract Creator is a Must-Have for the Independent Contractor or Sole Proprietor


I use this all of the time and it has saved my skin and my bank accounts when I needed it to most!!  
It's easy, easy...Happy Holidays early!!! xo

Friday, September 28, 2012

ARE YOU PREPARED FOR A SOCIAL MEDIA CRISIS?

ONLY 15 PARTICIPANTS ACCEPTED PER SESSION.  ONE HOUR 1-0N-1 CONSULT W/ R. ROECKER FOLLOWING WEBINAR INCLUDED W/ PARTICIPATION.

TUES., OCTOBER 2, 2012
Noon - 1:30 p.m. PT
Registration:
http://www.anymeeting.com/PIID=E055DF80854D
THURS., OCTOBER 11, 2012
8:30 a.m. - 10: 00 a.m. PT
Registration:
http://www.anymeeting.com/PIID=E053DD80894F

Wednesday, September 26, 2012

SPOTS FOR "10 CRUCIAL STEPS TO CREATING CRISIS COMMS PLAN" WEBINAR QUICKLY CLOSING UP: REGISTER TODAY!

ONLY 15 PARTICIPANTS ACCEPTED PER SESSION.  ONE HOUR 1-0N-1 CONSULT W/ R. ROECKER FOLLOWING WEBINAR INCLUDED W/ PARTICIPATION.

TUES., OCTOBER 2, 2012
Noon - 1:30 p.m. PT
Registration:
http://www.anymeeting.com/PIID=E055DF80854D

THURS., OCTOBER 11, 2012
8:30 a.m. - 10: 00 a.m. PT
Registration:
http://www.anymeeting.com/PIID=E053DD80894F


Monday, September 24, 2012

SPECIAL RATE FOR NON-PROFITS TO PARTICIPATE IN PRO DEV CRISIS COMMS TRAINING

  Click on the Graphic to Enlarge it and then Register through the direct URLS at the bottom.  
Hurry as the last sessions maxed out in 4 days as only 15 participants are allowed per session.  
Don't miss out on these special limited time rates either!

Monday, August 13, 2012

DEW TOUR 2012 BROADCAST THEME SONG IS ONE OF 10 ORIGINAL COMPOSITION COLLABORATIONS BETWEEN DJs and TOUR ATHLETES FOR FIRST-OF-ITS-KIND ORIGINAL EVENT SOUNDTRACK

video

STORY AS WELL AS AUDIO/VIDEO ARE EMBARGOED UNTIL TUESDAY, AUGUST 14, 2012 AT 12:01 A.M. WHEN NATIONAL RELEASE WILL GO LIVE AND INCLUDE LINKS TO A SAMPLING OF THE ORIGINAL COMPOSITIONS TRACKS AND THEME SONG WILL BE USED THROUGHOUT THE PROMOTIONAL SCHEDULE BY NBC ETC.

No more than a total of 45 seconds (combined) may be used of any combination of original composition audio, original composition audio/promotional video and/or promo video.  All approved use is strictly for editorial purposes only.  All other usage requests must be submitted in writing and will. All rights reserved (NEED LEGALIZE HERE)

Sunday, July 29, 2012

Introduction for Alli Sport/Action Sport

Hello!  Here is some information about me and my company for you to get a good idea of what we do and why people in the music and entertainment industry continue to hire us and tap our expertise.  I look forward to meeting you and hearing more about your business objectives and how I might be able to help.

Regards,






Ron Roecker

Sunday, June 17, 2012

Great Value & Priceless Media Interviewing Insights & Tools for Brands, Execs & Celebs

Hi, there!  In January, we announced our MyEnfluence Program that was created specifically for Communications pros, entertainment-oriented organizations, non-profits and individuals.

From our MyEnfluence Launch Announcement:
“For brands to be successful communicators in a Social/Technological Revolution that’s characterized by a relentless firing squad of information, they must have outside-the-box creative thinking, smart and malleable Communications strategies, and relevant and flexible tactics in play at all times,” said Roecker.  “In today’s economy we know there are so many arts- and cause-oriented organizations that can’t afford the standard agency monthly retainer so they end up having to manage their brands and missions on their own. MyENFLUENCE allows these organizations to tap into our vast experience and influential network on an hourly or bundled-resources basis whenever they need our expertise the most.”
                  
When the components of MyENFLUENCE were being evaluated, Enfluence Group looked at employee retention trends as well and found two consistent messages 1) employee relations experts across the board agreed that one of the most important things employers had to do in order to retain good people currently was provide professional development training and 2) one of the first budget line items that was taken out when organizations had to tighten their belts was professional development training. So MyENFLUENCE will offer professional development training sessions and resources, based on interest and need, in group settings where individuals from various organizations can sign up to go through the training together at a more cost-effective group rate.

“With MyENFLUENCE, if we can help these organizations thrive from a communications standpoint and help them retain their strongest talent,” added Roecker. “While creating a different revenue model for our company, then it’s a total win/win for everyone involved.  We look forward to a successful 2012 for all.”                  

The Media Resource & Guidebook stems from feedback we've been receiving from folks in the industry.  Not many can afford $5,000 that it usually costs to get a media trainer in who really knows what they are doing. But it's more important than ever for Brands and individuals to understand the landscape and how best to navigate all of the technology as well as the 24/7 content-driven news cycle. 


Double click on the graphics above to enlarge and find out all of the information you need to start successfully navigating the media world as soon as possible.  Once we receive your order, we will ship out free of charge the Guidebook with instructions about the Package that you may have purchased with it.  You will receive the package within 10 business days from the time we receive your oder.  Purchase the Media Guidebook Package of Your Choice through our PayPal Account up top and to the right.  10% of all proceeds will go to the amazing work that DiscoveryArts.org does year-round for children with cancer and other life-threatening illnesses.


I hope you find the Guidebook a tremendous resource, and that you are able to tell the story you want told time and time again.  If you have any questions at all, please feel free to email me at ron@enfluencegroup.com or my assistant Eric Slayton at eric@enfluencegroup.com.
With appreciation and wishing you all the best in your endeavors.
Ron